At WHAT IF Jewelry Co we curate exclusivity by hand-selecting a custom piece only once a month, so submit your idea for a chance to be chosen.

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need some Inspo?

Here is some picture of past creations.

Past creations


I ordered a custom from Brie and I got the necklace and bracelet set of my dreams! Communication was easy and it took no time at all for my jewelry to arrive. She sent me updates throughout the process and allowed me to do a payment plan as well. I simply messaged Brie some pictures of other work she had done and described what I wanted. She took care of the rest! I was so happy with the first set that I am in the process of ordering another custom. I highly recommend; 10/10!

Emily Richard

I so far have two pieces made by Brie, and I never take them off. I had a custom opal choker made for me recently and it turned out SO BEAUTIFUL!

I’m in the works of getting another custom set made, and Brie makes it so easy. She’s easy to communicate with, is flexible, knows exactly what my vision is, and has helped me with all of my questions.

She’s so sweet and always goes the extra mile with her work, with how much care and effort she puts into her jewelry, her packing, and her customers.

I wear her work very proudly!

Zoe Arrigo